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Confidential — Design Notebook

Behind the Scenes Archive

Behind the Scenes: Decisions, Not Just Deliverables

The case studies on this site show where two projects landed. This is the notebook — the options explored, the ones rejected, and the reasoning behind each call, pulled directly from the working Figma and FigJam files. Pick a project to step inside.

Choose a Notebook 2 projects
01

Ibermutua Digital Empresas

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16 iterationsFiltersCompany selector

Five filter layouts, six company-selector variants, explicit approve/reject calls — the decision log behind the redesign.

02

Avire — Global Digital Presence

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PersonasWireframesPrototype

From three persona flows to a tested scenario walkthrough — the path from sketch to shipped system.